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Alphabet confirms a new partner in Brazil

Alphabet confirms a new partner in Brazil

Companies with business operations in Brazil can benefit from the newly founded cooperation of Unidas

The new cooperation highlights Alphabet’s goal of accommodating the needs of its international clientele by building its presence in Brazil

Alphabet International customers now have access to full operational leasing products and services in the emerging Brazilian market

Munich, 22 October 2019. Alphabet International operations have taken a big leap and entered the South American market, by securing a strong partner in Brazil. The innovative fleet management provider has joined forces with Unidas to bring its services to this growing segment. Alphabet International, one of the leaders in Business Mobility solutions in Europe, Australia and China is now offering full operational leasing and financial leasing products to organisations with business activities in Brazil.

Companies that rely on Alphabet’s innovative mobility services and solutions across Europe and beyond can take advantage of its offer in the Brazilian market. Effective immediately, Alphabet operates in Brazil in collaboration with its reliable and well-established mobility partner, Unidas. Just like in other Alphabet markets, Alphabet clients now have access to the portfolio of Alphabet products and services available in Brazil. Depending on a company’s specific needs, it can also opt for a wide range of useful on-top services, such as fuel cards, replacement vehicles, roadside assistance and legal insurance.

“The partnership with Unidas marks an important milestone for Alphabet. By entering the Brazilian market, we are further expanding our global presence and can extend our full service offering in this growing economy. We are looking forward to a successful partnership with Unidas, who have a reputation for excellent customer service and are a leader for business fleet leasing in Brazil,” says Richard Schooling, Chief Commercial Officer at Alphabet International.

Luis Fernando Memória Porto, Chief Executive Officer, also expressed his enthusiasm about the partnership: “We are very much looking forward to working with our new partner Alphabet to serve their clients in Brazil. This is a wonderful opportunity for us to join a very successful partner who is an expert in mobility and enables us to further develop our products and services for the benefit of all of our clients. By collaborating, we are able to provide tailor-made Business Mobility solutions that fulfil global enterprises’ mobility demands in Brazil.

Unidas was founded in 1985, when five car rental companies and two investors came together in the city of São Paulo, creating a leasing company with seven branches and approximately 500 vehicles. Since then, Unidas has expanded significantly and, at the end of 2017, merged with Locamerica under the Unidas brand, combining their products and services in a complete range of mobility solutions for individuals and companies. The company is now the second largest car rental company in Brazil and leader in fleet rental for companies.

By entering the Brazilian market, Alphabet has reinforced its standing as a strong Business Mobility provider for global enterprises. Overall, the company owes it continued success to its unique tailor-made approach that enables it to offer products that perfectly meet client needs as well as its unparalleled knowledge of fleet management and mobility industries.


About Alphabet
Alphabet is a global leading provider of Business Mobility. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet manages a portfolio of over 700,000 leased cars and light commercial vehicles of all makes and is ranked fourth in the market worldwide. Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies a holistic approach to eMobility, AlphaCity is the efficient Corporate CarSharing option, the mobility app for smartphones, AlphaGuide, makes life easier for its users and AlphaFlex, the individual, flexible mobility solution, gives employees choices and companies full cost control. Alphabet has its headquarters in Munich, Germany, and is now represented in 29 countries. For more information, please visit


About Unidas
Unidas is Brazil’s leading company in the Fleet Management segment, with approximately 82,000 vehicles and number three in the Rent-a-Car segment, with approximately 70,000 vehicles. Their strong competitive position, focus and scale allows them to continue consolidating the market via organic growth. Unidas has ample geographical coverage and is present in all Brazilian states. The company offers solutions for the entire client cycle, both in the Fleet Management and the Rent-a-Car segments (Unidas 360° platform), in addition to the strong presence and expertise in the retirement of vehicles previously used in its operations. For more information, please visit