Markus Deusing took over the position of Chief Executive Officer at Alphabet International in January 2022. He started his career at BMW Group in 2005 and has held various management functions in Germany since then. In his previous role as CCO, he has significantly driven forward sustainability and digitisation within the company and, in the last two years, successfully navigated the sales organisation through a highly volatile period. Moreover, in this role, Markus has been responsible for the strategic coordination and development of all Alphabet markets. He has gained extensive experience in sales development, as well as in innovation, mobility and product management. His performance track record also comprises marketing and communication management functions in various business areas.
Juan Ridao Alonso is Chief Financial Officer at Alphabet International since January 2020. He started his career at the BMW Group in 2001 in the Financial Services division and gained vast experience in different fields, such as controlling, accounting, risk management and credit. Juan has held a variety of executive financial positions in the UK, Mexico and Spain. In his last role, he was responsible as Head of Credit Management at Alphabet International.
Susanne Loser is Head of International Sales since August 2020. She started her career at the BMW Bank in 2014 as Head of Sourcing Alphabet Germany. She has dedicated her entire career to the mobility and leasing business: Before joining Alphabet, Susanne held various positions at Mobility Concept GmbH and Sixt Leasing AG where she, among others, successfully led the Sourcing and Customer Care division. A true mobility person who knows and understands client needs, as well as all aspects of the fleet industry
René Lorr is Head of International Operations since November 2015. Being with the BMW Group since 2001, he started in the finance area. He gathered vast experience in several operational and strategic functions. Moreover, René spent 3 years in the US for the NSC and SF entity. Later on in BMW Group Corporate Strategy, he was involved in different merger and acquisition projects, among others, also in the acquisition of ING Car Lease. His last role was Head of Target, Process and Project Management for HR Corporate.